Falcon Protocol

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Bundle publishers ​

Key benefits ​

Being a bundle publisher on the Falcon Protocol means you are able to create bundles and sell them to consumers. This can be with your own subscription offering included in the bundle or simply as a way to increase your revenues to your consumers if you are not a subscription service.

Purchase management ​

When selling bundles there are two money flow scenarios:

  1. Super bundle - In a super bundle you as the seller act as the single merchant in front of consumer. They will pay you and you will collect all money that shall be split among the businesses that are included in this bundle offering.
  2. Soft bundle - In a soft bundle the consumer is receiving the bundle through your service but they are paying each merchant separately. This means that you only collect directly the revenues associated with your own service.

In either scenario, Falcon Protocol will handle all money state management between you and the relevant merchants of the bundles. Both collecting and granting / reimitting commissions to the relevant merchant accoding to the bundle terms.

Receiving Commissions ​

As a bundle merchant you will also be entitled to receive commissions from merchants for driving new subscribers to their businesses by way of the bundle. In the opposite path to purchase management, Falcon Protocol will handle all commission collection and remittance to you as a bundle publisher according to the terms of the bundle contract

Retaining commissions or further discounting bundles ​

As a bundle publisher you have a choice of action when it comes to the commissions you receive from merchants.

  1. Retain the commission - You can choose to keep the commission as a revenue stream for your business.
  2. Pass on the commission to the consumer - You can choose to pass on the commission to the consumer in the form of a greater discount on the bundle offering. This can lead to further increases in the conversion rate of the bundle. In this scenario Falcon Protocol will handle the discounting calculations and provide this data during the bundle presentation and purchase from to the end consumer.