Core concepts

In order to best use Falcon, it is recommended to first understand the core data model and lifecycle of a Perk Program.

What you will learn on this page

• Entities within a Perk Program
• Relationships between entities

Entities

The following are the core entities within a Perk Program

Perk Program

A Perk Program is a a collection of Perks that are offered as a value-add service to an existing subscription membership.

Perk

Perks are deals on either physical or digital services that can be redeemed by a subscriber. They typically take the form; extended free trials, discounts, credits, or other benefits.

Perk Publisher

A subscription business that offers Perks to their subscribers.

Perk Advertiser

A subscription business that is offering an incentive as part of a Perk Program.