Falcon Protocol

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Falcon Overview ​

The Falcon protocol is a software protocol to enable the bundling of subscription apps.

This page provdes and overview of the business model and value propositions for app bundling.

What you will learn on this page

  • The business case for app bundling
  • Falcon Protocol features

What is an app bundle ​

An app bundle is a collection of two or more subscription apps that are distributed together in a single discounted purchaseable package to the end consumer.

Who is app bundling for ​

App bundling is for any subscription business; whether you sell physical or digitial products or goods in your subscriptions you can take advantage of app bundling.

Values of app bundling ​

There are two primary value propositions for app bundling:

  1. Distribution - By bundling your subscription service with others you can increase your reach and distribution. Any app that is part of the bundling protocol becomes a potential distribution channel for your app.

  2. Monetization - By bundling other subscription apps with your offering, you can increase the value of your subscription service and increase subscription conversion rates as well as customer lifetime value.

Goal of the Falcon protocol ​

Until now the prospect of app bundling for subscription business was in almost all cases unfeasible.

There are many technical and commercial elements to create an app bundle, each with their own challenges that reduce the liklihood of success.

The goal of the Falcon protocol is to provide a universal standard infrastructure that will allow all market participants to easily create and distribute app bundles.

The primary features of the Falcon protocol are:

  1. Entitlement management - Managing the access rights of the end consumer during the lifecycle of an app bundle.
  2. Reselling escrow - Programmatic money acceptance from bundle publishers that are optionally, in the case of super bundles, collecting revenues on behalf of merchants. Falcon then handles remittance of this revenue to the various merchants.
  3. Commissions remittance - Facilitating tracking & comission payments from merchants to bundle publisher for successful user acquisition baased on the programmed contract terms.
  4. Partner discovery & business development - A mechanism for businesses to discover and partner together to form bundles.