Falcon Perks Overview

The Falcon Perks Platform gives you a plug-and-play solution to deliver a Perks membership benefit to your subscribers.

This page provides an overview of the business model and value propositions for offering Perks.

What you will learn on this page

• The business case for offering Perks
• Falcon Perks features

What are Perks?

Perks are a membership benefit that can be offered to your subscribers. They are available to subscribers of supported subscription apps and can be used to drive additional revenue and retention.

Who is offering Perks?

Any subscription business can offer Perks. Whether you sell physical or digital products or goods in your subscriptions, you can take advantage of Perks as a value add to your subscription offering.

Values of Perks

There are two primary value propositions for Perks:

1. Distribution - Through the Falcon Perks network you are able to massively increase the distribution of your application or subscription service, through partners Perks programs. Bringing your offering to a wider audience of exclusively qualified subscribed users.

2. LTV Increase - Most Subscription businesses are 'hard capped' on their lifetime value. If a subscriber is on your highest annual plan which has unlocked all features, typically there are no ways to up-sell this customer and you are capped on LTV. A Perk program allows you to unlock this LTV cap through offering your subscribers a limitless amount of additional benefits they can take advantage of which brings your business more revenue for every Perk they take advantage of.