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Merchants
Key benefits
Being a merchant on the Falcon Protocol means you are enabling your subscription business to be bundled and resold by bundle publishers. Passive distribution. This creates a totally new form of passive distribution. After integration and bundle contract terms are defined any bundle publisher can be a distribution partner for you bringing significant new traffic sources. All acquisition is for paying users, as distribution is through bundling. So you are activating a distibution channel that is only bringing you new payers.
Bundle contract terms
Partnerships between Merchant and Bundle Publisher are defined by bundle contract terms. These are programmatic terms encoded and enforced by the Falcon Protocol.
| Terms | Details | Optional |
|---|---|---|
| discount | discount offered on your service to consumers of the bundle | no |
| publisher commission | commission you will pay for acquisition of paying users | no |
| lifetime revenue share | revenue-share you will pay to publishers in rev-share deals | yes |
| cost-per-sale commissions | commissions you will pay for one time acquisitions | yes |
| payment terms | net timing for commission payments | no |
| fraud policy | your measurement and enforcement definition for fraudulent customers | no |
| tracking | your attribution measurement terms | no |
| contingent bundles | if you accept being included in contingent bundles | yes |
Guidelines
Content Guidelines
Content guidelines are stipulations made on the type of content you deem acceptable to have your brand included in. This covers any form of media creative and content category. You can additionally select approval controls (opt-in/opt-out) for specific content categories or bundle publishers. To be able to verify before any creative launch that the content is in line with your brand guidelines.
IP warrants
IP warrants are terms of usage you define for bundle publishers to access and utilize any brand assets for the purposes of their marketing of the bundle.
Entitlement Integration
Merchants must integration with the Falcon protocols entitlement APIs in order to distribute across the network. The entitlement API is a webhook based messaging protocol. Falcon Protocol will call your webhook with notifications on the subscription status of consumers that purchase bundles in all bundle forms (soft,super etc.) Your responsibility is to process these messages and grant or restrict access to your subscription service accordingly.